Search Engine Optimization (SEO) strategy can roughly be divided into:
- Things fully under your control, such as a website’s technical soundness and quality of content.
- Things not fully under your control, such as who links to you, how, and to what pages.
Despite the rapid and constant evolution of SEO, content and links are still the two primary factors that drive rankings. A complete strategy must address how to improve in each of these areas.
Our aim is to share the knowledge we’ve accumulated over 10+ years and through countless successes (and failures) in SEO so that companies everywhere can improve and grow.