Pay-Per-Click Marketing (PPC)

What You'll Get

Maximum return for your advertising spend

Our PPC experts are laser-focused on maximizing the return you get for every dollar of ad spend on Google AdWords, Facebook and other PPC platforms. Metrics like reach and traffic can be important, but ultimately, paid search must justify itself through concrete leads, sales and measurable growth for your business. With our management, you will see that ROI.

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What We Do

Campaign setup

A well-optimized account and campaign structure will facilitate scalability. We design optimal campaign structures to accommodate budget flexibility and ROI segmentation, which may include:

  • Separating Search & Display network campaigns
  • Geo-targeted campaigns
  • Brand campaigns segmenting branded keywords
  • Funnel-based keyword division to isolate information-seeking keywords from lower-funnel, higher-converting keywords
  • Retargeting-focused campaigns

Google Adwords audit

If you’re already using Google Adwords but want to achieve better results, you should take advantage of our Google Adwords audit. Our goal will be to review the current state of your account and gather actionable information which will help you improve your Google Adwords ROI.

Our expert project managers will review your account and analyze the following:

  • Campaign structure, settings and segmentation
  • Focus of the ad groups and keywords
  • Problems with Quality Score
  • Ad copy effectiveness
  • Quality of landing pages and banners

At the end of the audit, we’ll provide you with recommended actions we want to take to optimize and develop your account, plus an overview of how we will maximize your return on ad spend.

Keyword build-out

Your customers express their needs and intent on search engines using search queries. We research and create intelligent and comprehensive keyword lists and steadily mesh those keywords to match the exact search queries that people who convert use. This work is ongoing, and entails:

  • Initial keyword research and testing
  • Keyword expansion through matched-query management
  • Clustering newly-discovered profitable keywords into new ad groups

Ad copy optimization

Effective ads speak directly to the user’s search intent and include calls to action that win their clicks. Our expert copywriters can be quite convincing within the few words that Google AdWords allows in their ads. And we are never satisfied with a great ad. We constantly split test to try to beat our best-performers.

Ongoing account management & optimization

What we do

ROI maximization requires daily optimization. Here are some of our regular tasks and checks within your account:

  • Allocate budgets across campaigns with goal of maximizing overall ROI
  • Daily CPC bid optimization (if not using conversion optimizer)
  • Split-testing ad copy, rotating out poor performers
  • Analysis of matched search queries from broad-matched keywords
  • Managed placement campaigns in Display network
  • Landing page optimization
  • Active management of ad extensions


Retargeting allows you to display ads to people who have recently visited your website as they later browse through Google’s Display Network (GDN). It’s proven to be highly effective in enticing recent visitors to come back to your website, where they should move closer to the point of conversion.

We will set up and run these campaigns to take full advantage of retargeting capabilities.

Landing page design and development

Effective landing pages that stand apart from your main website have proven to improve quality scores and increase conversion rates from visitors.

We employ all the best practices of landing page optimization. And we are fully capable of designing and developing landing pages for your campaigns.

Landing page optimization for PPC

Conversion tracking

Conversions define your return on investment. We will make sure to track and assign proper value to every conversion that’s either directly generated or assisted by your AdWords campaigns.

We can also track and measure conversion paths across devices. It’s very common now for customers to research on their mobile devices and complete their purchase later on their laptop or desktop. Through cross-channel, cross-device conversion measurement, we will give you a true understanding of how each device and channel contributes to your overall conversion and ROI.

Get Started

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Read our blog for more information and case studies on Content Marketing, SEO Audits, and Google Penalty Recovery.

Best wishes,

Hop Online