Our PPC experts are laser-focused on maximizing the return you get for every dollar of ad spend on Google AdWords, Facebook and other PPC platforms. Metrics like reach and traffic can be important, but ultimately, paid search must justify itself through concrete leads, sales and measurable growth for your business. With our management, you will see that ROI.
A well-optimized account and campaign structure will facilitate scalability. We design optimal campaign structures to accommodate budget flexibility and ROI segmentation, which may include:
If you’re already using Google Adwords but want to achieve better results, you should take advantage of our Google Adwords audit. Our goal will be to review the current state of your account and gather actionable information which will help you improve your Google Adwords ROI.
Our expert project managers will review your account and analyze the following:
At the end of the audit, we’ll provide you with recommended actions we want to take to optimize and develop your account, plus an overview of how we will maximize your return on ad spend.
Your customers express their needs and intent on search engines using search queries. We research and create intelligent and comprehensive keyword lists and steadily mesh those keywords to match the exact search queries that people who convert use. This work is ongoing, and entails:
Effective ads speak directly to the user’s search intent and include calls to action that win their clicks. Our expert copywriters can be quite convincing within the few words that Google AdWords allows in their ads. And we are never satisfied with a great ad. We constantly split test to try to beat our best-performers.
ROI maximization requires daily optimization. Here are some of our regular tasks and checks within your account:
Retargeting allows you to display ads to people who have recently visited your website as they later browse through Google’s Display Network (GDN). It’s proven to be highly effective in enticing recent visitors to come back to your website, where they should move closer to the point of conversion.
We will set up and run these campaigns to take full advantage of retargeting capabilities.
Effective landing pages that stand apart from your main website have proven to improve quality scores and increase conversion rates from visitors.
We employ all the best practices of landing page optimization. And we are fully capable of designing and developing landing pages for your campaigns.
Conversions define your return on investment. We will make sure to track and assign proper value to every conversion that’s either directly generated or assisted by your AdWords campaigns.
We can also track and measure conversion paths across devices. It’s very common now for customers to research on their mobile devices and complete their purchase later on their laptop or desktop. Through cross-channel, cross-device conversion measurement, we will give you a true understanding of how each device and channel contributes to your overall conversion and ROI.