With the increase of GPS-enabled devices and smartphones, local search is absolutely critical to helping customers find your business.
86% of consumers search online for local offline businesses. 92% of web users have researched service or product online, then purchased it offline from a local business at least once. Over 50% of local searches are done on local and mobile directories, not search engines.
Local searches are turning into sales. With an optimized local page, your business can rank high and achieve better visibility and exposure for your business category. Also having the same information on every listing will definitely make your business look more trustworthy and reliable.