Google Penalty Recovery

Expert Assistance to Bring Back Your Traffic

SEO Penalty Recovery

If you are seeing a sudden decrease in your organic traffic, you have most probably been hit by a Google algorithm update, over-optimization filter or manual penalty.

If you haven’t been penalized yet, but fear that a penalty is imminent based on bad SEO practices from prior years, stop looking over your shoulder. Won’t it be nice to breath a sigh of relief?

Google Penalty Recovery Service

Life does not always offer second chances, but luckily, Google does. With the right amount of cleanup effort and a renewed pledge to follow Google’s guidelines, Google will reinstate your website, and you can regain your website’s traffic and revenues.

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What is Included in the SEO Recovery Service

Penalty Type Diagnosis

Our first step in the process is to clearly identify and diagnose the type and severity of the penalty.

Penalties come in two main flavors – algorithmic and manual.

  • Algorithmic penalties happen automatically, and can only be overturned automatically through the same algorithm that penalized you. You will not receive any clear notification of an algorithmic penalty. You can only assume that you’ve been hit based on declines in rankings and organic search traffic that could look as bad as this:


  • Manual penalties result from a manual review of your website by someone on Google’s webspam team, headed by Matt Cutts. If this happens, you will receive a clear message in your Google Webmaster Tools account notifying you that Google has taken action. It will look like this:

Manual action

The two most common penalties are based on those two algorithmic updates: Google Panda and Google Penguin. Here’s a brief explanation of each…

Google Panda

Google Panda penalizes a website based on low quality or duplicate content.

Such penalties hit at the domain level, negatively affecting the rankings and organic search traffic of an entire website’s pages. Panda has now been embedded into Google’s algorithm, so it tends to hit immediately upon the discovery of duplicate content, and in a measured way, according to the severity of the guideline violation.

Duplicate content can come from external sites or can occur within a single website. In either case, Google now comes down hard on sites and pages that it sees as lacking quality and unique content. Recovering from Google Panda often involves replacing duplicated content with original content.

Google Penguin

Google Penguin is an algorithmic penalty that punishes a website for spammy backlinks pointing to it. Penguin usually affects only the specific keywords and pages that are in violation.

Such toxic backlinks often display the following patterns of manipulation:

  • Over-optimized keyword anchor texts
  • Links from directory submission sites
  • Links embedded in spun articles, submitted to article banks in large volumes
  • Comment spam links
  • Overuse of links in social bookmarking sites
  • Sitewide links in footers and sidebars
  • Link exchanges
  • Links embedded in widgets and design templates
  • Paid links

Basically, any link that does not represent editorial endorsement of content from an actual person is now at risk of triggering a Google Penguin penalty.

We’ve been in the SEO and link building business for 5+ years. Throughout this time, we have built links the hard but ethical way, always prioritizing quality over quantity. We know the difference between a link that represents real editorial endorsement vs. one that’s been built for SEO.

The link audit is designed to analyze all linking domains in your website’s link profile in order to determine which linking sites have caused or put your site at risk of a Google Penguin penalty. We do the following:

  • Download all links reported in Google Webmaster Tools
  • Manually review each linking domain
  • Determine toxicity based on the quality of the domain and the type of link that exists
  • List all toxic domains that should be removed and disavowed
  • Prepare a .txt file for using Google’s Disavow tool

Once we have a list of toxic domains from which we must remove links, we start the link removal process, that involves:

  • Submitting Disavow.txt file via Google Webmaster tools
  • Setting up ongoing, repetitive email campaigns requesting link removal from webmasters in question
  • Communicating with webmasters via email re. removal of links
  • Ongoing documentation successful link removal
  • Updating removal lists constantly according to links successfully removed


Our link audit and removal service has the following deliverables:

  • Detailed list of all links reviewed, categorized by healthy and toxic.
  • Disavow .txt file containing all domains we recommend disavowing, ready to submit via Google Webmaster tools.
  • Email campaign report demonstrating results from email outreach for link removal requests.
  • Link removal report documenting all links successfully removed within one month of the start of the project.

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Read our blog for more information and case studies on Content Marketing, SEO Audits, and Google Penalty Recovery.

Best wishes,

Hop Online