Attracting organic traffic that converts is the end goal of every online store. Below we have listed tactics you can use to reach your goal.
E-commerce sites usually get product descriptions from the site of the producer and end up with the same text every other site has. This is not only bad for ranking, but you can get penalized for content duplication. To avoid that:
User generated content is a great resource. Not only it is unique, but:
Integrating a user review system to your e-commerce site and helping it grow with an automated email campaign is a great asset to have on your store.
Apart from the standard PPC campaigns, you can use Product Listing ads with product images to show up in Google Search results.
Use Remarketing/Retargeting in Google Adwords or Facebook Ads for people who browsed your pages and left right before the purchase. Make sure you:
One of the easiest SEO tactics is to send internal link juice to your money pages. To implement that you should:
The SEO audit is the foundation of your website - you need to have it stable in order to build your website on top of it knowing it will support your future online marketing efforts. With the SEO audit of your site we check:
SEO audit for an e-commerce site is very cost-efficient and usually pays off within a month or two as finding and fixing SEO issues have almost immediate positive effect on your cash flow.
Ranking high in Google equals having great content on your site. By having detailed ideas who your buyers are and how they search for your products on the web will help you create a winning content strategy for your brand.
Great content starts bringing in traffic within 3 to 6 months and pays off big after the 12th month. Trust us, we’ve seen this!
Here’s the non-paid search traffic growth of a client of ours in the healthcare sector, where we have published over 60 unique blog posts (and growing) over the past 15 months.
Social media presence is now a must for every online business.