CRO is one of the most crucial steps in any online marketing campaign. This is a one-time, highly detailed and thorough review of a website's usability and its user experience issues. We examine the issues, devise and implement an experimentation strategy and identify winner variants. The goal of the project is to determine the best layout/content types to implement on a specific set of landing pages to deliver information to the users in the most clear and straightforward fashion and to maximize measurable conversions on those pages.
Our CRO service includes the following:
We need to analyze your business's funnels, search for blockages and underperforming pages. We will identify these existing highways by visualizing them as a funnel:
Based on the data gathered in the steps above, we will develop a customized strategy and perform experiments. We will build hypotheses about possible problems, focusing on the following factors:
Then we'll list the current elements to be tested - landing pages, CTA buttons, banners and calculate the time needed to perform the experiments.
In this stage, we execute the experimental strategy based on our hypotheses. Each hypothesis is tested on its own page variant against the control (e.g. A/B split testing) using tools like Optimizely, HotJar and some in-house solutions. We test changes to design, usability and copy, including things like:
We will conduct each experiment until we reach a statistically significant conclusion in support of or against our hypothesis.
After all the experiments have been run, we will identify the winning variant and implement it on the website. We'll provide you with detailed reporting and analysis of the data gathered during these experiments.