SEO and Content Marketing Blog

WebXpo SEO site review tools

Here is a list of the free tools used in the SEO site review presentation at WebXpo in Sofia on May 31, 2010. Have fun…

Free keyword research tools:

Google keyword tool

To use this tool, we recommend keeping language settings to English or all languages. If you want to see the search volume of keyword(s) for Bulgaria, be sure to select “Bulgaria” from the country dropdown.Also don’t forget to check “phrase matches” & [exact matches] to see the whole story for a keyword phrase.

Google search-based keyword tool

This tool will recommend keywords that are relevant for your specific website, saving you hours of research time! The tool is still not available for Bulgaria, though.

SEOBook keyword suggestion tool

This tool pulls together lots of great resources; albeit a bit overwhelming.

SEOBook keyword list generator

When building out keyword lists composed of multiple phrases, use this tool to ensure that you don’t leave out any possible combinations that a searcher might use. If you are doing AdWords and use AdWords Editor (highly recommended), check out the Keyword Multiplier, inside Keyword Opportunities. This is a hidden gem for finding the best relevant combination phrases that have search volume.

On-page SEO analysis

HubSpot Website Grader

Don’t get too overconfident if your score is high. I think the tool does this just not to discourage users too much. Lots of low-hanging on-page SEO fruit to quickly grab. You could pretty much hand these results directly to your SEO and tell him/her to start working.


Browser toolbars

There are lots of great plugins and toolbars for SEO out there, but these are the cream of the crop…

For Firefox:

SEO toolbar for Firefox from SEOBook.  This puppy has it all, backlink data, traffic stats, rank tracking, supplemental resources and more.  Check out the SEO Xray for on-page SEO analysis.

mozBar from SEOmoz. This tool is fairly new to the market (I’m waiting patiently for the Chrome extension **UPDATE: SEOmoz Chrome extension is now available here** ), and pulls in data from SEOmoz’s proprietary scoring system, including  authority, mozRank and mozTrust at both page and domain levels. For backlink intelligence, the toolbar relies on SEOmoz’s own Linkscape. What’s more, it offers built-in SERP overlay (a separate add-in for SEOBook).

For Google Chrome:

SEO Site Tools extension by Carter Cole. A complete package. It’s so good it may make you switch to Chrome browser. It gives you:

  • External backlink page data
  • On-page elements review
  • Social media exposure of the page
  • Built-in keyword tool
  • Server and hosting info
  • Suggestions for improving the page’s SEO

If you use IE browser, I can’t recommend anything, other than to switch to Chrome or Firefox.

Link analysis

Every great link-building campaign starts with the knowledge of existing links, and competitor’s links. These tools will do it:

  1. MajesticSEO. The sleeper, and the best paid option. Powered by it’s own crawler that has indexed billions of links, and it’s trademarked AC rank (1-15) you get a very complete picture here, and can quickly see your or your competitors most valuable links. The user interface can take some time to get used to. Most unique feature is ability to see link acquisition and velocity over time and compare this with up to 4 competitors.
  2. Open Site Explorer. The evolution of SEOmoz’s Linkscape. It has everything, but sometimes MajesticSEO will find more links. Best to use both to triangulate the data.


As with many trades, a practitioner is only as good as his tools.  Learning to use these tools means learning SEO, and that means higher rankings, more organic search traffic, and higher web-based profits. Good luck!

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Paris's foray into Internet marketing began in 2003, and since then has spanned numerous projects in countries that include U.S., China, Turkey, Bulgaria and Romania. Paris founded Hop Online in the spring of 2009 with the aim of aggregating the Bulgaria talent potential and establishing a highly qualified search and social marketing outpost in the region. So far, so good.

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2 thoughts on “WebXpo SEO site review tools

  1. Hi,
    I like your post and I see your effort in your blog. Thanks for writting on SEO and site promotion topic,
    I also want to give a tip for SEO if you dont mind………:-)
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  2. An outstanding share! I have just forwarded this onto a co-worker who has been conducting a little homework on this. And he in fact bought me breakfast due to the fact that I discovered it for him… lol. So allow me to reword this…. Thank YOU for the meal!! But yeah, thanks for spending time to talk about this matter here on your web site.

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