SEO and Content Marketing Blog

Why Startups Should Ditch Traditional PR and Focus on Inbound PR

As a startup, you probably don’t know how to do PR at all. You don’t have the experience nor the internal capabilities or resources. On the other hand, you can’t afford to hire a PR agency that’s going to be able to do PR the right way for you. But you’re just starting out as

Gym, Weight Loss, New Skills: How Businesses Can Capitalize on New Year’s Resolutions

Lose weight, exercise more, learn a new skill: these are among the top new year’s resolutions that people make. Below, you can see the search trends for some of these terms in Google and the obvious peaks in January. Unlike in e-commerce, here the season starts after the holidays end. If your business involves fitness, yoga, weight-loss

Webit Istanbul 2015 Says You’re Probably Unprepared for the Future of Marketing

There’s no denying the list of speakers at Webit’s recent event in Istanbul was star-studded. From the Paul Rossi, President of The Economist Media Group, to Vox’s Global Head of Brand Strategy, the players onstage and the companies represented were both daunting. But when it came to raw content, there was plenty for the numerous small and medium sized enterprises in attendance. Here’s a synthesis of what you need to know about the future of digital media and marketing from some of the top minds in the industry.

The Social Media-Savvy Franchise: Franchise Marketing Strategies

Your customers (and customers-to-be) spend a lot of time on social media like Facebook or Pinterest. As a franchise operator, you want to take advantage of that – but how can your franchise marketing strategies stand out from the flood of information on social media sites? All it takes is a bit of creativity. Check

I Constantly Add Content, but My Traffic Isn’t Growing: What Am I Doing Wrong?

As specialists in content marketing, we hear a lot of questions from clients. One common one is why they have so little traffic if their site has plenty of content that they add to on a regular basis. If this sounds like you, the short answer is that you’re likely not planning your content well enough.

SEO for Local Businesses 101: Easy Tips to Improve Your Website Now

By now, local businesses know that online traffic is vital for their business. Plumbers, roofers, tilers and contractors know that people read forums and do research online when they need to hire a service provider. This applies to all locally-oriented businesses like hairdressers, wedding photographers, driving instructors, home care, security services and anything else that comes to

How DIY Digital PR Can Get You Media Coverage Part II [Startups]

digital pr for media coverage

As we discussed in part I of our Digital PR DIY series, there are a lot of things which can help you get coverage from reputable media outlets, acquire valuable backlinks and raise your brand’s awareness. Now that you know how to get your content out there, it’s time to look inward and make sure

Franchise Marketing: SEO, Local, and SEM Tips to Make Your Franchise Famous

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No franchiser wants to see their brand fade into the background. You want your brand to grow and attract new franchisees. And the trick to doing that means treating your franchises like they’re famous. What do we mean? First of all, you want your franchise to be locally famous. Don’t think of it as an extension

Digital Marketing for Startups | Kate Proykova’s Interview for Media Shower

digital marketing for startups

    Our Managing Director Kate Proykova has been recently interviewed by Media Shower as part of their Expert Interview Series. The interview discusses how to construct a digital marketing strategy when just starting out in business, and Kate shares her advice on how to create a winning strategy for your startup. Here are the main takeaways.

Content Marketing or Link Building: Where Should I Put My Money?

content marketing or linkbuilding

As a skilled business owner, you’re fully aware of how important it is to rank high on Google’s SERP (search engine results page). The easier it is for people to find about your business, the more visitors you’ll get to your site. More visits equal more sales; sounds simple, right? A higher number of backlinks from

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