SEO and Content Marketing Blog

Google’s Ad Auction

This is the best comprehensive explanation for how both your ad rank and actual cost-per-click are determined in the Google ad auction. My key takeaway is that focusing on quality score–writing great ads that relate well to the keyword search and have relevant landing pages–will help you get many more clicks/conversions for much less money.


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Paris's foray into Internet marketing began in 2003, and since then has spanned numerous projects in countries that include U.S., China, Turkey, Bulgaria and Romania. Paris founded Hop Online in the spring of 2009 with the aim of aggregating the Bulgaria talent potential and establishing a highly qualified search and social marketing outpost in the region. So far, so good.

Latest posts by Paris Childress (see all)


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