SEO and Content Marketing Blog

Category Archives: SEO

A collection of SEO news, advice and discussions from SEO Nearshoring.

SEO and Content Marketing Synergy for Online Success

Regardless of what some people may say, SEO has always been about content. Good SEO has never been about buying links and taking part in link schemes, about keyword stuffing and computer generated or thin content. And it’s not about hiding text and showing search bots one thing, while taking people to another page, either. From the

DIY Google Penalty Recovery Tips: How to Identify Bad Links

Penguin update and bad links

What made Google stand out from the rest of the search engines was their unique algorithm, which stated that every website that links to your site is giving you a “trust vote.” The more sites that vote for you (link back to you), the more trustworthy your site is to Google, and the higher you rank in their search results.

SEO & UX for Your Travel Website — The Right Path to Success

SEO and UX for travel sites

Following up on our previous post, Online Marketing Guide for Travel Industry Business, I’d now like to introduce you to the amazing world of SEO & UX harmony, which, as a part of an integrated digital marketing approach, works wonders for travel websites. This post will: Shed light on the connection between SEO and UX & Usability

Online Marketing Guide for Travel Industry Businesses

Online marketing for the travel industry businesses

“A journey of a thousand miles must begin with a single step.” – Lao Tzu Online marketing is crucial for any online business and the travel & tourism industry is no exception. But how can you compete with websites like TripAdvisor, Fedora, Lonely Planet or Booking.com? To get your business going and growing you first

SEO and UX: How to Design and Optimize Your Website for Both

Web design has significantly evolved in the past few years and has become significantly more complex – it’s no longer just about good looks, you need to incorporate various other elements to ensure your ultimate online success. Search Engine Optimization & User Experience must work together in order for a site to be successful – poor UX will undoubtedly lead to poor SEO. These two disciplines must happily coexist to ensure the successful monetization of your online efforts.

Content marketing for Educational institution [with extras]

Results: 220% Growth in Non-branded Keyword Traffic for 6 months, 100% Growth in Facebook Fans for 4 months Back in October 2012 we started working on a new project – content marketing for an educational institution. We promised an article each week as well as social media management. And we expected non-branded traffic growth. Content

Interview with Stanislav Dimitrov: SEO Conference Sofia 2013

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We are pleased to announce that our Head of Search – Stan, will be a lecturer at SEO Conference 2013 in Sofia (March 22nd at Inter Expo Center).  The following interview was originally published in Bulgarian on the site of conference’s organizers: When and how did you start practicing SEO? My encounter with SEO was a professional

Dealing with Panda and Penguin – the new rules for SEO

Our Head of Search – Stan, was a speaker at the Joomla! Day 2012 in Sofia, Bulgaria. Check his presentation about the new rules of SEO, where he shows how to solve common technical SEO issues and deal with Google’s Panda and Penguin updates.   Technical SEO Updated from Stanislav Dimitrov

WebXpo SEO site review tools

Here is a list of the free tools used in the SEO site review presentation at WebXpo in Sofia on May 31, 2010. Have fun… Free keyword research tools: Google keyword tool To use this tool, we recommend keeping language settings to English or all languages. If you want to see the search volume of

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