In order to get the maximum number of students enrolled, you need to take great care to market your institution effectively. And the first step to better marketing is understanding your buyers’ journey, i.e. your potential students’ journey. To win all of these potential students over, you must speak their language and give them the right content at the right time. Each student’s journey can be mapped into a buyer sales funnel, which will help you better plan your marketing efforts.
As a startup, you probably don’t know how to do PR at all. You don’t have the experience nor the internal capabilities or resources. On the other hand, you can’t afford to hire a PR agency that’s going to be able to do PR the right way for you. But you’re just starting out as
As a skilled business owner, you’re fully aware of how important it is to rank high on Google’s SERP (search engine results page). The easier it is for people to find about your business, the more visitors you’ll get to your site. More visits equal more sales; sounds simple, right? A higher number of backlinks from
Some think guest blogging is dead, but the experts agree it’s just reaching a new level. Find out how it’s changed to master the new art of guest blogging!
To help you understand what inbound marketing is really about, we’ve made parallels with today’s most binged TV series. Whether you are a fellow marketer or someone interested in inbound marketing as a service, stay tuned and see how your favorite TV shows relate to this innovative methodology.
Content marketing and WordPress go together like peanut butter and jelly. WordPress has become the definitive publishing platform for serious (and amateur) bloggers everywhere, mainly due to its vast ecosystem of plugins. If you use WordPress as your blogging platform (and you should!) — and you are focused on content marketing — here are some
Google recently announced Boost, a mechanism for better monetizing Local SEO search result pages (SERPs), which will increasingly steal share from traditional web search due to the rise of mobile/geo-intent search on smartphones. The description leaves many hanging questions, though, to which only select few advertisers invited into the experiment may resolve. Here’s how Google
In a recent post we stressed the importance of keyword build-out. Here, we’ll make a case for including branded terms in your AdWords campaigns. Most companies rank first on Google for their own brand name and slight derivations of it. So, it may seem counterintuitive to include your own brand name as a paid keyword