SEO and Content Marketing Blog

Category Archives: Inbound Marketing

A collection of article related to PPC and SEM from SEO Nearshoring.

Higher Education Marketing: How to Master Your Admissions Funnel

Admission Funnel: Prospective Students

In order to get the maximum number of students enrolled, you need to take great care to market your institution effectively. And the first step to better marketing is understanding your buyers’ journey, i.e. your potential students’ journey. To win all of these potential students over, you must speak their language and give them the right content at the right time. Each student’s journey can be mapped into a buyer sales funnel, which will help you better plan your marketing efforts.

Why Startups Should Ditch Traditional PR and Focus on Inbound PR

As a startup, you probably don’t know how to do PR at all. You don’t have the experience nor the internal capabilities or resources. On the other hand, you can’t afford to hire a PR agency that’s going to be able to do PR the right way for you. But you’re just starting out as

Content Marketing or Link Building: Where Should I Put My Money?

content marketing or linkbuilding

As a skilled business owner, you’re fully aware of how important it is to rank high on Google’s SERP (search engine results page). The easier it is for people to find about your business, the more visitors you’ll get to your site. More visits equal more sales; sounds simple, right? A higher number of backlinks from

7 Content Marketing Plugins For WordPress

Content marketing and WordPress go together like peanut butter and jelly. WordPress has become the definitive publishing platform for serious (and amateur) bloggers everywhere, mainly due to its vast ecosystem of plugins. If you use WordPress as your blogging platform (and you should!) — and you are focused on content marketing — here are some

Google Boost black box threatens local SERP objectivity

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Google recently announced Boost, a mechanism for better monetizing Local SEO search result pages (SERPs), which will increasingly steal share from traditional web search due to the rise of mobile/geo-intent search on smartphones. The description leaves many hanging questions, though, to which only select few advertisers invited into the experiment may resolve. Here’s how Google

6 good reasons to bid on your brand name

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In a recent post we stressed the importance of keyword build-out. Here, we’ll make a case for including branded terms in your AdWords campaigns. Most companies rank first on Google for their own brand name and slight derivations of it. So, it may seem counterintuitive to include your own brand name as a paid keyword

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