SEO and Content Marketing Blog

Category Archives: Online Advertising

Gym, Weight Loss, New Skills: How Businesses Can Capitalize on New Year’s Resolutions

Lose weight, exercise more, learn a new skill: these are among the top new year’s resolutions that people make. Below, you can see the search trends for some of these terms in Google and the obvious peaks in January. Unlike in e-commerce, here the season starts after the holidays end. If your business involves fitness, yoga, weight-loss

The Local and Mobile Search Revolution

In case you haven’t noticed, we’ve entered the age of cyborgs. Okay, your phone may not literally be attached to your hip, but it’s close enough that it’s radically changing the way you search for everything in your life. And for companies that rely on online visibility and advertising, everything is different now too. The ground is

5 Essential Google AdWords Tips for the Mobile Era

5 Adwords tips: mobile

Google’s AdWords platform is changing, but the online search market is changing even faster. In a world where mobile searches outnumber desktop searches and consumers are more focused than ever on local results, your business can’t afford to be complacent. The good news is that implementing new techniques and tips in your AdWords account can

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