SEO and Content Marketing Blog

Category Archives: Marketing For Startups

Why Startups Should Ditch Traditional PR and Focus on Inbound PR

As a startup, you probably don’t know how to do PR at all. You don’t have the experience nor the internal capabilities or resources. On the other hand, you can’t afford to hire a PR agency that’s going to be able to do PR the right way for you. But you’re just starting out as

How DIY Digital PR Can Get You Media Coverage Part II [Startups]

digital pr for media coverage

As we discussed in part I of our Digital PR DIY series, there are a lot of things which can help you get coverage from reputable media outlets, acquire valuable backlinks and raise your brand’s awareness. Now that you know how to get your content out there, it’s time to look inward and make sure

Digital Marketing for Startups | Kate Proykova’s Interview for Media Shower

digital marketing for startups

    Our Managing Director Kate Proykova has been recently interviewed by Media Shower as part of their Expert Interview Series. The interview discusses how to construct a digital marketing strategy when just starting out in business, and Kate shares her advice on how to create a winning strategy for your startup. Here are the main takeaways.

The Local and Mobile Search Revolution

In case you haven’t noticed, we’ve entered the age of cyborgs. Okay, your phone may not literally be attached to your hip, but it’s close enough that it’s radically changing the way you search for everything in your life. And for companies that rely on online visibility and advertising, everything is different now too. The ground is

Startup User Acquisition through SEO, Content Marketing, PR and Community Forums

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This is our third and last post based on our recent e-book, Customer Acquisition for Startups. We’ve covered most of the well-known traction channels, but our research brought some not-so-famous tactics to the surface. They are living proof that not content, but imagination is king, and that traditional advertising ways mix well with the digital ones, yielding

Video: How to Do Content Marketing like a Pro!

content marketing tips from hop online and eric halsey

Woo-hoo! Today we published our first video-talk about Content Marketing. Eric Halsey, one of our content marketing experts, explains some tricks of the trade, suitable for both professionals and beginners. Here’s the video, and below it you can find the full transcript. Huge thanks to the team that produced the video: Eric Halsey for acting

Customer Acquisition for Startups: 35 Real-Life Strategies Shared by Founders


We got out there and asked startup founders and CEOs about their first user acquisition strategies.The results are simply amazing!
And there’s one thing we realized — there are as many ways to discover and reach your first users as there are ice-cream flavors. Anything goes, and not only that, but we bet that any idea you have might indeed work if you play your cards right.
Check out a sample of the strategies startups shared with us, and get the e-book with all 35 of them at the bottom for the complete list of quotes!

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