SEO and Content Marketing Blog

Category Archives: Industry News

Panda’s Entry into Google’s Core Algorithm Explained

panda google algo tips

Ever since it was first rolled out in February 2011, Google’s Panda has been influencing search results with an emphasis on favoring high quality content over thin and low quality content. A pro tip from Hop Online: don’t read everything out there about Panda. It’s unlikely you’ll ever get through it. And as with most

Webit Istanbul 2015 Says You’re Probably Unprepared for the Future of Marketing

There’s no denying the list of speakers at Webit’s recent event in Istanbul was star-studded. From the Paul Rossi, President of The Economist Media Group, to Vox’s Global Head of Brand Strategy, the players onstage and the companies represented were both daunting. But when it came to raw content, there was plenty for the numerous small and medium sized enterprises in attendance. Here’s a synthesis of what you need to know about the future of digital media and marketing from some of the top minds in the industry.

Hop Online at DIGIT.EMEA Istanbul 2015: Connecting Digital and Tech Entrepreneurs

hoponline partner for webit 2015 istanbul

We are delighted to announce our partnership for this year’s edition of the DIGITA.EMEA conference in Istanbul. The DIGIT.EMEA summit is organized by WEBIT and is part of a global series of events. The event aims at creating real business opportunities, building and sustaining a strong network of entrepreneurs and empowering digital and tech innovation between Europe, the

Negative SEO: Understanding the Dark Side of SEO

dark side of seo

Black hat SEO tactics acquired their name from the dark-brimmed villains of old Westerns. Thing is, most of us see ourselves as the triumphant hero, ready to save the day with fantastic content and masterful optimization. But even the greatest SEO white hat heroes among us can be victims of black hat tactics. That’s right, on

What Is Mobilegeddon and How Can You Use It?

Frankly, this is all a bit like when your older brother tells you to stop annoying him or he’ll hit you. You knew this was coming and hopefully prepared. Personally I sympathize with Google here because I was that older brother. So, how do you know if you’re going to be that little brother getting beaten up by this update?

Panda 4.1 Update: The Empire Strikes Back at Content

Panda Update 4.1

Google’s most recent Panda 4.1 update aims at continuing Google’s never-ending battle with low-quality online content. The results are good news for high-quality small to medium sized sites, who should see their rankings increase. Google’s Pierre Far estimates that 3-5% of Google searches should be affected.

Hummingbird and Content marketing: The good, the bad and the humming

What has the name of a tiny lightning-quick bird and is a search algorithm update that has an impact on 90% of all searches? Google’s Hummingbird is the most significant Google update since Caffeine in 2010, as it changes the rules of the game more fundamentally than the Penguin and Panda updates. Still, one thing

Interview with Stanislav Dimitrov: SEO Conference Sofia 2013

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We are pleased to announce that our Head of Search – Stan, will be a lecturer at SEO Conference 2013 in Sofia (March 22nd at Inter Expo Center).  The following interview was originally published in Bulgarian on the site of conference’s organizers: When and how did you start practicing SEO? My encounter with SEO was a professional

Can Bulgaria become the Silicon Valley of the Black Sea?

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At Thursday’s conference in Sofia — “Realising the Potential – Bulgaria on the Outsourcing and Off-shoring Map” — leaders of Bulgarian private industry and government took an important first step towards collectively positioning Bulgaria as a nearshoring destination of choice for Western companies. While the room full of leaders could not quite resolve the “chicken and egg” dilema

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