Ever since it was first rolled out in February 2011, Google’s Panda has been influencing search results with an emphasis on favoring high quality content over thin and low quality content. A pro tip from Hop Online: don’t read everything out there about Panda. It’s unlikely you’ll ever get through it. And as with most
Frankly, this is all a bit like when your older brother tells you to stop annoying him or he’ll hit you. You knew this was coming and hopefully prepared. Personally I sympathize with Google here because I was that older brother. So, how do you know if you’re going to be that little brother getting beaten up by this update?
What made Google stand out from the rest of the search engines was their unique algorithm, which stated that every website that links to your site is giving you a “trust vote.” The more sites that vote for you (link back to you), the more trustworthy your site is to Google, and the higher you rank in their search results.
If you’re paying for links or link exchange, building links in sites which are not thematically relevant, or building links in low quality directories, you’re in trouble. Check how to get out of it in order to avoid penalties.