SEO and Content Marketing Blog

Category Archives: Content Marketing

AMP Roadshow Madrid

AMP Roadshow Madrid

Sunny Madrid, 14 November, 09:38 AM. I arrive at the lounge where the excitement about the upcoming event was already picking up speed. There’s coffee smell in the air and everyone seems eager to find out where AMP, what one may say is the most exciting thing that has happened to the mobile web since

Chatbots for Student Recruiting?

chatbot for education

You’ve already acquainted with Siri and Alexa in your personal life, but can a chatbot help your university’s admissions department? A future where AI chatbots help admissions professionals with student recruitment may seem like a far-off sci-fi tale, but on a small scale, it’s already happening. What do you need to know about how chatbots

How to Create a Viral Video Marketing Campaign


Okay, we have to start with an admission. There is no perfect formula for going viral. That’s it, nothing we can do about that. But what we can do is help you go viral with some of our best tips and ideas for breaking through and achieving viral video marketing success! 1. Know Your Audience

Why Aren’t You Using Video Marketing Yet?


I can’t remember the last time the results of a quick marketing experiment really shocked me. But recently, that’s precisely what happened. A colleague tried throwing together some video tweets and doing paid promotion for them on twitter. Without much effort we had gotten a $0.01 cost per click and a 7.28% response rate. That

Top 10 Speakers to Check Out at Webit Sofia 2016

Top Speakers to Check Out at Webit Sofia 2016

There’s a lot to be said about the upcoming Webit conference in Sofia this April 18-20th (we should know, we’ve already said plenty). One aspect we’re particularly enthusiastic about this year is the speaker list. To put it bluntly, it’s star studded. And not with the kind of stars who have nothing to say — a veritable who’s who of the worlds of technology, finance, marketing, and startups will be sharing their knowledge and insights.

Why Startups Should Ditch Traditional PR and Focus on Inbound PR

As a startup, you probably don’t know how to do PR at all. You don’t have the experience nor the internal capabilities or resources. On the other hand, you can’t afford to hire a PR agency that’s going to be able to do PR the right way for you. But you’re just starting out as

I Constantly Add Content, but My Traffic Isn’t Growing: What Am I Doing Wrong?

As specialists in content marketing, we hear a lot of questions from clients. One common one is why they have so little traffic if their site has plenty of content that they add to on a regular basis. If this sounds like you, the short answer is that you’re likely not planning your content well enough.

Content Marketing or Link Building: Where Should I Put My Money?

content marketing or linkbuilding

As a skilled business owner, you’re fully aware of how important it is to rank high on Google’s SERP (search engine results page). The easier it is for people to find about your business, the more visitors you’ll get to your site. More visits equal more sales; sounds simple, right? A higher number of backlinks from

How DIY Digital PR Can Get You Media Coverage [Startups]

digital PR influencers

Often startups and SMEs do not have the financial or human resources to invest in PR efforts. However, in a digital space saturated with information, it is vital to create trust and establish and nurture relationships. If you find yourself in this situation, you can still connect with industry leaders and boost your brand’s image

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