If you are seeing a sudden decrease in your organic traffic, you have most probably been hit by a Google algorithm update, over-optimization filter or manual penalty.
If you haven’t been penalized yet, but fear that a penalty is imminent based on bad SEO practices from prior years, stop looking over your shoulder. Won’t it be nice to breath a sigh of relief?
Life does not always offer second chances, but luckily, Google does. With the right amount of cleanup effort and a renewed pledge to follow Google’s guidelines, Google will reinstate your website, and you can regain your website’s traffic and revenues.
Our first step in the process is to clearly identify and diagnose the type and severity of the penalty.
Penalties come in two main flavors – algorithmic and manual.
The two most common penalties are based on those two algorithmic updates: Google Panda and Google Penguin. Here’s a brief explanation of each…
Google Panda penalizes a website based on low quality or duplicate content.
Such penalties hit at the domain level, negatively affecting the rankings and organic search traffic of an entire website’s pages. Panda has now been embedded into Google’s algorithm, so it tends to hit immediately upon the discovery of duplicate content, and in a measured way, according to the severity of the guideline violation.
Duplicate content can come from external sites or can occur within a single website. In either case, Google now comes down hard on sites and pages that it sees as lacking quality and unique content. Recovering from Google Panda often involves replacing duplicated content with original content.
Google Penguin is an algorithmic penalty that punishes a website for spammy backlinks pointing to it. Penguin usually affects only the specific keywords and pages that are in violation.
Such toxic backlinks often display the following patterns of manipulation:
Basically, any link that does not represent editorial endorsement of content from an actual person is now at risk of triggering a Google Penguin penalty.
We’ve been in the SEO and link building business for 5+ years. Throughout this time, we have built links the hard but ethical way, always prioritizing quality over quantity. We know the difference between a link that represents real editorial endorsement vs. one that’s been built for SEO.
The link audit is designed to analyze all linking domains in your website’s link profile in order to determine which linking sites have caused or put your site at risk of a Google Penguin penalty. We do the following:
Once we have a list of toxic domains from which we must remove links, we start the link removal process, that involves:
Our link audit and removal service has the following deliverables: