Starting up a new business is one of the most challenging and inspiring jobs in the world. Having a great idea, having fellow team players to work with, having investors and mentors to support you are essential for the success of your business. Startups need to invest the greater portion of their resources into product development. And it is always great to have experts to help you with the marketing and promotion of your new product.
Hop Online has experience in helping startups land off. We have worked with financial, travel, non-profit, and software companies soon after they have launched their product/service. That is why we know what startups need.
Here is a set of services which may come in handy for your launching business:
With the technical SEO audit of your site we check:
The SEO audit is the foundation of your website - you need to have it stable in order to build your website on top of it knowing it will support your future online marketing efforts.
With the Content Audit we analyze your site’s content corpus, taking into consideration today’s demanding quality expectations from both Google and from site visitors. The Content Audit includes Keyword research where the goal is to find niche keywords for every industry and by niche we mean keywords with decent search volume amount and relatively low competition levels. This will allow you to target these keywords with your content marketing campaigns and start gaining organic traffic within 3 to 6 months. A strategy where you try to target mainstream keywords leads to wasted efforts and no results within a reasonable time frame.
By researching your competitors we get ideas on:
In order to know what people do on your website, you need to have web statistics. Here we can help you with:
Knowing your buyers is a key point in every digital marketing strategy. The better you know who you target, the more precisely you will be able to meet their needs.
Identifying your buyers and coming up with suggestions for new target groups is where we can help.
Ranking high in Google equals having great content on your site. By having detailed ideas who your buyers are and how they search for your products on the web (the keyword research) will help us create a winning content strategy for your brand. Great content starts bringing in traffic within 3 to 6 months and pays off big after the 12th month. Trust us, we’ve seen this!
Here’s the non-paid search traffic growth of a client of ours in the healthcare sector, where we have published over 60 unique blog posts (and growing) over the past 15 months.
WordPress is the most popular content management platform and is widely used for creation of company blogs or content resource hubs. We offer the WordPress platform to our Content Marketing users and can help you install and optimize it for the Search Engines.
Social media presence is now a must for every online business.
Paid advertising in Google Adwords or Facebook Ads can help you a lot with:
If you can afford the budget, we can help you setup your fist Google or Facebook ad campaigns and manage them on an ongoing basis.