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Digital Marketing for E-Commerce
Digital Marketing for E-commerce

Attracting organic traffic that converts is the end goal of every online store. Below we have listed tactics you can use to reach your goal.

Unique Product Descriptions

E-commerce sites usually get product descriptions from the site of the producer and end up with the same text every other site has. This is not only bad for ranking, but you can get penalized for content duplication. To avoid that:

  • Try to come up with unique product descriptions
  • Give additional details about the product and its usage
  • Add images and videos

User Reviews

User generated content is a great resource. Not only it is unique, but:

  • It is created by your users (you do not spend resources on it)
  • Tends to grow over time
  • Adds value to your money page and may help users convert

Integrating a user review system to your e-commerce site and helping it grow with an automated email campaign is a great asset to have on your store.

Converting Call-To-Action Buttons

  • Run simple A/B tests to see which buttons convert best.
  • Install behavior tracking tool (ClickTale, HotJar) to see how users interact with your site

Product Listing Ads in Google Adwords

Apart from the standard PPC campaigns, you can use Product Listing ads with product images to show up in Google Search results.

Product Listing Ads in Google Adwords

Remarketing for Users Abandoning the Sales Funnel

Use Remarketing/Retargeting in Google Adwords or Facebook Ads for people who browsed your pages and left right before the purchase. Make sure you:

  • Show your ad to your targets not more than ONCE per day.
  • Exclude users who already made a purchase.

Internal Linking and Site Structure

One of the easiest SEO tactics is to send internal link juice to your money pages. To implement that you should:

  • know which are your most valuable pages
  • think of a way to add links to those pages from your other website pages - e.g. product pages have link to the category page.

E-Commerce SEO Audit

The SEO audit is the foundation of your website - you need to have it stable in order to build your website on top of it knowing it will support your future online marketing efforts. With the SEO audit of your site we check:

  • website speed and crawlability
  • site architecture
  • internal linking
  • meta information
  • other technical details that may hinder search engine bots from indexing your site

cost efficient SEO audit

SEO audit for an e-commerce site is very cost-efficient and usually pays off within a month or two as finding and fixing SEO issues have almost immediate positive effect on your cash flow.

Content Strategy

Ranking high in Google equals having great content on your site. By having detailed ideas who your buyers are and how they search for your products on the web will help you create a winning content strategy for your brand.

Buyer Funnel and Buyer Persona

Great content starts bringing in traffic within 3 to 6 months and pays off big after the 12th month. Trust us, we’ve seen this!

Here’s the non-paid search traffic growth of a client of ours in the healthcare sector, where we have published over 60 unique blog posts (and growing) over the past 15 months.

SEO for Healthcare

Social Media Management

Social media presence is now a must for every online business.

  • We can help you with managing your Social Media accounts on a daily basis.
  • We can create strategies to increase engagement rates.
  • We can help with setting up and managing ad campaigns in Social Media.



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Thank you for getting in touch with us. We'll respond as soon as possible.

Read our blog for more information and case studies on Content Marketing, SEO Audits, and Google Penalty Recovery.

Best wishes,

Hop Online
Thank you for getting in touch with us. We'll respond as soon as possible.

Read our blog for more information and case studies on Content Marketing, SEO Audits, and Google Penalty Recovery.

Best wishes,

Hop Online