Posted in SEO on May 29th, 2011
Here is a list of the free tools used in the SEO site review presentation at webXpo in Sofia on May 31, 2010. Â Have fun…
Free keyword research tools:
To use this tool, we recommend keeping language settings to English or all languages. Â If you want to see the search volume of keyword(s) for Bulgaria, be sure to select “Bulgaria” from the country dropdown. Â Also don’t forget to check “phrase matches” & [exact matches] to see the whole story for a keyword phrase.
This tool will recommend keywords that are relevant for your specific website, saving you hours of research time! Â The tool is still not available for Bulgaria, though.Â
This tool pulls together lots of great resources; albeit a bit overwhelming.
When building out keyword lists composed of multiple phrases, use this tool to ensure that you don’t leave out any possible combinations that a searcher might use. If you are doing AdWords and use AdWords Editor (highly recommended), check out the Keyword Multiplier, inside Keyword Opportunities. Â This is a hidden gem for finding the best relevant combination phrases that have search volume.
On-page SEO analysis
Don’t get too overconfident if your score is high. I think the tool does this just not to discourage users too much. Â Lots of low-hanging on-page SEO fruit to quickly grab. You could pretty much hand these results directly to your SEO and tell him/her to start working.
There are lots of great plugins and toolbars for SEO out there, but these are the cream of the crop…
SEO toolbar for Firefox from SEOBook. Â This puppy has it all, backlink data, traffic stats, rank tracking, supplemental resources and more. Â Check out the SEO Xray for on-page SEO analysis.
mozBar from SEOmoz. This tool is fairly new to the market (I’m waiting patiently for the Chrome extension **UPDATE: SEOmoz Chrome extension is now available here**Â ), and pulls in data from SEOmoz’s proprietary scoring system, including Â authority, mozRank and mozTrust at both page and domain levels. Â For backlink intelligence, the toolbar relies on SEOmoz’s own Linkscape, rather than Yahoo Site Explorer and MajesticSEO. Â What’s more, it offers built-in SERP overlay (aÂ separate add-in for SEOBook).
For Google Chrome:
SEO Site ToolsÂ extension by Carter Cole. Â A complete package. Â It’s so good it may make you switch to Chrome browser. Â It gives you:
- External backlink page data
- On-page elements review
- Social media exposure of the page
- Built-in keyword tool
- Server and hosting info
- Suggestions for improving the page’s SEO
If you use IE browser, I can’t recommend anything, other than to switch to Chrome or Firefox.Â
Every great link-building campaign starts witj the knowledge of existing links, and competitor’s links. Â These tools will do it:
- Yahoo! Site Explorer. Â Gives you lots of links, but unfortunately you cannot filter or sort by link quality or anchor text. Â This tool is best for crossing 2 or more competitor link profiles, to find where you can get links for your site (e.g. “linkdomain:competitorsite1.com, competitorsite2.com”).
- MajesticSEO. Â The sleeper, and the best paid option. Â Powered by it’s own crawler that has indexed billions of links, and it’s trademarked AC rank (1-15) you get a very complete picture here, and can quickly see your or your competitors most valuable links. Â The user interface can take some time to get used to. Â Most unique feature is ability to see link acquisition and velocity over time and compare this with up to 4 competitors.
- Open Site Explorer. Â The evolution of SEOmoz’s Linkscape. Â It has everything, but sometimes MajesticSEO will find more links. Â Best to use both to triangulate the data.
As with many trades, a practitioner is only as good as his tools. Â Learning to use these tools means learning SEO, and that means higher rankings, more organic search traffic, and higher web-based profits. Â Good luck!