I can’t remember the last time the results of a quick marketing experiment really shocked me. But recently, that’s precisely what happened. A colleague tried throwing together some video tweets and doing paid promotion for them on twitter. Without much effort we had gotten a $0.01 cost per click and a 7.28% response rate. That
Take it from someone who’s made the mistake, do not build your website on the wrong platform. The amount of time required to solve any issues and optimize the site in the future is only going to get bigger and bigger. As with most things in life, that goes double when money is involved. So
Mobile marketing has become extremely powerful for consumer marketing, with a huge focus on mobile applications, text messaging, social media, and more. If you’re focusing on B2B, however, you might not think that these tools are nearly as effective.
To help you get started with mobile B2B marketing, here are eight ways you can start attracting buyers immediately.
An infographic that shows you key strategies for today’s largest platforms: Facebook, Twitter, Pinterest, Instagram, and YouTube; the best times and days to post your content for maximum reach; images sizing guides; keyboard shortcuts; crucial tools; how to write irresistible headlines and more.
There’s a lot to be said about the upcoming Webit conference in Sofia this April 18-20th (we should know, we’ve already said plenty). One aspect we’re particularly enthusiastic about this year is the speaker list. To put it bluntly, it’s star studded. And not with the kind of stars who have nothing to say — a veritable who’s who of the worlds of technology, finance, marketing, and startups will be sharing their knowledge and insights.
Anyone who’s been attending conferences and events knows that it can be hard to predict whether they’ll be worth the time and effort it takes to attend them. So, we’ve put together a list of our top reasons why the Webit event this April in Sofia is worth checking out.
The post is about the mythical beast of marketing: virality. You know it exists because you’ve seen it on the internet. But where does it live, can it be bred in captivity, can it even be domesticated?
Ever since it was first rolled out in February 2011, Google’s Panda has been influencing search results with an emphasis on favoring high quality content over thin and low quality content. A pro tip from Hop Online: don’t read everything out there about Panda. It’s unlikely you’ll ever get through it. And as with most
2015 was a busy year for us here at Hop Online. I’m sure it was an intense one for you as well. Since we didn’t get a chance to publish our regular roundup post during December, we decided to create a summarized roundup for the whole of 2015 and take a good look at how ecommerce
As a startup, you probably don’t know how to do PR at all. You don’t have the experience nor the internal capabilities or resources. On the other hand, you can’t afford to hire a PR agency that’s going to be able to do PR the right way for you. But you’re just starting out as