SEO and Content Marketing Blog

8 Mobile Marketing Tips to Attract B2B Buyers

Mobile marketing has become extremely powerful for consumer marketing, with a huge focus on mobile applications, text messaging, social media, and more. If you’re focusing on B2B, however, you might not think that these tools are nearly as effective.
To help you get started with mobile B2B marketing, here are eight ways you can start attracting buyers immediately.

Everything You Need To Be A Social Media Rockstar

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An infographic that shows you key strategies for today’s largest platforms: Facebook, Twitter, Pinterest, Instagram, and YouTube; the best times and days to post your content for maximum reach; images sizing guides; keyboard shortcuts; crucial tools; how to write irresistible headlines and more.

Top 10 Speakers to Check Out at Webit Sofia 2016

Top Speakers to Check Out at Webit Sofia 2016

There’s a lot to be said about the upcoming Webit conference in Sofia this April 18-20th (we should know, we’ve already said plenty). One aspect we’re particularly enthusiastic about this year is the speaker list. To put it bluntly, it’s star studded. And not with the kind of stars who have nothing to say — a veritable who’s who of the worlds of technology, finance, marketing, and startups will be sharing their knowledge and insights.

Panda’s Entry into Google’s Core Algorithm Explained

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Ever since it was first rolled out in February 2011, Google’s Panda has been influencing search results with an emphasis on favoring high quality content over thin and low quality content. A pro tip from Hop Online: don’t read everything out there about Panda. It’s unlikely you’ll ever get through it. And as with most

2015 Ecommerce Marketing Roundup

ecommerce marketing articles for 2015

2015 was a busy year for us here at Hop Online. I’m sure it was an intense one for you as well. Since we didn’t get a chance to publish our regular roundup post during December, we decided to create a summarized roundup for the whole of 2015 and take a good look at how ecommerce

Why Startups Should Ditch Traditional PR and Focus on Inbound PR

As a startup, you probably don’t know how to do PR at all. You don’t have the experience nor the internal capabilities or resources. On the other hand, you can’t afford to hire a PR agency that’s going to be able to do PR the right way for you. But you’re just starting out as

Gym, Weight Loss, New Skills: How Businesses Can Capitalize on New Year’s Resolutions

Lose weight, exercise more, learn a new skill: these are among the top new year’s resolutions that people make. Below, you can see the search trends for some of these terms in Google and the obvious peaks in January. Unlike in e-commerce, here the season starts after the holidays end. If your business involves fitness, yoga, weight-loss

Webit Istanbul 2015 Says You’re Probably Unprepared for the Future of Marketing

There’s no denying the list of speakers at Webit’s recent event in Istanbul was star-studded. From the Paul Rossi, President of The Economist Media Group, to Vox’s Global Head of Brand Strategy, the players onstage and the companies represented were both daunting. But when it came to raw content, there was plenty for the numerous small and medium sized enterprises in attendance. Here’s a synthesis of what you need to know about the future of digital media and marketing from some of the top minds in the industry.

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