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Hop Online’s Paris Childress: Content marketing is a process

content marketing, Hop Online, Paris Childress, Pengiun 5

“Content marketing is an ongoing, iterative cycle that involves: planning, publishing, promoting and measuring.” – Paris Childrеss CEO of Hop Online said in an interview for Bulgarian NewsTrend.bg last week.


Paris talked about content marketing, why it is of such importance for SEO, how it works and what it needs in order to be effective amid Google’s re-introduction of the Hummingbird algorithm and the launch of the latest Penguin. You can take a look at the full interview following this link.

If your company operates on local Bulgarian market and you are considering content marketing there is good news for you in this interview too. To find out what it is check out the Bulgarian version here.

And if Penguin hit you over the weekend, here is the “Essential Guide to Link Cleanup” by Paris Childress himself.

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Sabina is an outspoken Bulgarian blogger and online influencer. With a bachelor's degree and Political Science and a Master’s in Media, Communications turned out to be an anticipated sphere of professional development. Combined with her passion for the Internet this led her to being the social media expert she is today. Sabina speaks English and Italian, strongly advocates animal rights, has two adopted pets and practices photography as her hobby.

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