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Guest Blogging: The Rumors of My Death Have Been Greatly Exaggerated

Hop Online's Guide to Love, Life and Guest Blogging - ebook

For many, the term guest blogging has been permanently (but wrongly) banished from their online marketing vocabulary.

When guest blogging was loudly and publicly proclaimed dead about a year ago in January 2014, many took this statement and ran off it with before realizing its real significance. The truth is that guest blogging wasn’t facing its demise. Rather, it was just graduating to a new level of quality and wisdom.

Good marketers know that guest blogging, when done right, still works. Actually, it works even better than before.

If you’re interested in finding out the best strategies for guest blogging in 2015, get our free e-book Hop Online’s Guide to Life, Love, and Guest Blogging here!

Here’s what happened in the past year to lead guest blogging to this new reincarnation…

The Blog Post Heard ‘Round the World

It all started with a few misinterpreted words written by Google’s Matt Cutts:

“If you’re using guest blogging as a way to gain links in 2014, you should probably stop.”

What should have been a condemnation of the bad practices which were plaguing guest blogging at the time ended up being a death knell which led many to abandon guest blogging without a second thought.

This was all in the context of Google’s Panda update, which was meant to purge sites with poor quality content from Google search results. Punishing badly done guest blogging was an integral part of this.

Far from meaning that guest blogging is dead, the updates meant that guest blogging simply had to change. In practice, this meant it was time to start putting quality over quantity.

Guest Blogging’s Growing Up

Let’s first take a look at what guest blogging essentially is: in short, it’s the practice of placing an article on a blog or site in order to acquire a backlink, which improves your search engine ranking.

For many it was simply part of their link building strategy, and done purely for the link count. But Google’s penalties just took action against the old practice of posting on dozens of spammy sites.

Today, having your article posted on a single highly ranked site is far more valuable. This is true not only because it will help your site rank better in Google searches, but also because you’ll reach a wider, more relevant audience and you’ll naturally increase your organic traffic.

Sure, acquiring quality backlinks by investing time and effort into building genuine relationships with bloggers sounds legit, but even if it won’t get you penalized, is it worth the effort?

Oh, it definitely is. If you don’t believe in the power of guest blogging to begin with, just consider the amazing results that come naturally with this new reincarnation of the art of guest blogging.

The Power of Guest Blogging Done Right

Pushed by Google’s algorithms, guest blogging has grown into a wiser, more mature version of its younger self. And with this change, guest blogging has started to consistently bring these great advantages:

  • You’ll build firm relationships with other individuals. Some of the best promoters out there are bloggers. Not to mention the fact that by spreading your message (and your name), you’ll be on your way to becoming a thought leader.
  • The more you blog, the better your site will rank. Scoring blog posts on big media outlets will earn you lots of points with Google and other search engines.
  • Regular blogging will eventually lead to wider exposure, thus helping you reach a bigger and more diverse audience. This means there will be more people reading, sharing, and liking your blog posts. And this equals greater influence.
  • If executed correctly, this exposure can turn into a strong brand endorsement which might increase awareness and boost site conversions, not to mention drive sales.

Just remember that as long as your content is interesting and relevant, people will read it.

Step Up Your Game With Our Free Guide

Get your free copy now!

To train in the art of guest blogging, read our uber-cool e-book, Hop Online’s Guide to Life, Love and Guest Blogging.

It doesn’t matter if you use guest blogging to promote your own or someone else’s business: guest blogging will not only bring more people to your website, it’ll spark a dialogue throughout your social media accounts.

This means taking your marketing game to the next level. So why miss out on all the fun?

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Christian Antonoff

Outreach Coordinator at Hop Online
Christian is an Outreach Coordinator and Guest Blogging expert at Hop Online. He has a Bachelor's degree in History, has worked as a journalist, and is passionate about music. In his spare time he loves to attend concerts.

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