Hey, did you know that peer-to-peer dining is a thing right now? What if we tell you that pretty soon travelers will be able to open their hotel rooms with just onе tap on their smartwatch?
These and other innovations are completely changing the face of travel today. And as travel is changing, travel marketing is also getting a new makeover.
To help you keep up, we decided to give you a roundup with some of the best online articles for travel we came across during the chilly month of February, just like we did for startups last month. Read on, because it’s exciting as ever.
If you missed any of these, now’s the time to catch up!
2015 Travel Trends and Promising Startups
What does 2015 hold for the travel industry, and for us, marketers? Let me tell you — a whole lot. From wearables to AirBnB-style dining, here’s what to expect during the months to come:
Harvey Chipkin explains why 2015 is the year travel marketing will go even bigger, and what to expect from the industry.
Chris Kitching gives us a pretty interesting look at some of the new emerging trends in the industry. It should be noted that wearables will play a bigger role in 2015. Peer-to-peer dining and poshtels are two other keywords you’ll be seeing much more of this year.
Jessica Festa talks us through some of the coolest new travel startups to come out this year. And we really dig them.
Travel &/vs. Technology
Marketing is pretty much an automated process, but does that mean that tech is travel’s friend or foe? And how does the human factor fit in? Here’s what fellow marketers think of the ever-changing digital medium and how it’s challenging and helping travel work in 2015.
Frederic Gonzalo explains the phenomenon that is Dark Social, and shares with us why it’s bad for travel marketing. Plus, he ends with a handy list of tips to help you get your customers to share their experience not under the radar.
These days everybody’s saying that mobile, which is hugely on the rise in all industries, will play a crucial role in the development of the travel sector. However, there are those like Expedia’s SVP of Retail, Gary Morrison, who believe that technology isn’t everything, and that customer experience should be a priority.
Technology is playing a big role in the travel industry, which we can only predict will get bigger in the future. But it can’t automate everything, and certainly it can’t replace the human factor.
Now, as weird as it may be, travel agents need technology as much as technology needs them. Here’s a really interesting story of how one agent found tremendous success using social media, and how you can do it, too. Marilee Crocker has more details on how being proactive on the internet can pay off.
It’s Time: Enter a New Travel Age
Travel agents know that different demographic groups present different sets of challenges, each requiring specific marketing appeal. Let’s take a look how new trends and changing demographics are already reshaping the travel industry this year.
Is there a new generation of travels? Sure there is. Everybody’s talking about the new target group affectionately called “The Grand Wanderlusters.” This post will teach you how to win their hearts, and make them your brand ambassadors.
Mohammad Gaber, senior marketing manager for travel & hospitality at Adobe, gives us his perspective on the state of the travel and hospitality industry. He also shares his expectations and thoughts on the future of travel marketing.
The Biggest Takeaways
Travel Marketing is as exciting as travel, itself. From improving the way we do business to completely revolutionizing new methods of engaging with our audience, there’s no shortage of news.
As marketers we have to be always on the lookout for the new and disruptive, but we must never forget that we’re first and foremost humans, and as such we have think about our clients’ needs and desires.
Brands, both big and small, should never forget that empathy should always outshine technology; otherwise all of our efforts will be in vain.
And… that’s a wrap-up! We shared with you our favorite articles, trying to be as diverse as possible, giving you the latest in trends and technologies as well as some genuine food for thought.
Tell us, what was your favorite travel marketing post from this list? Have another one to add?
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