Invest time and resources to multiple channel efforts and carefully measure which channel works best in attracting your specific audience. It all boils down to knowing what types of students you want in your institution, where they are in your funnel, and how you can effectively provide the proper content through the proper channel.
Making the list of Top 100 best schools is a source of enormous prestige, and universities battle it out across many criteria to improve their rankings. However, there’s an equally important metric for success—a school’s Google rankings.
If your college or university is interested in enticing a fresh crop of students every year, you’re already looking at basic marketing metrics. To determine how successful your outreach efforts are, you’ll look at page views and unique visitor numbers to see if your word is getting out. Unfortunately, basic marketing metrics like these have shortcomings.
The Content Marketing Matrix is composed of two axes, one moving from emotional to rational, and the other moving from entertaining to inspiring. Fun, highly shareable pieces like quizzes or listicles sit in the emotional and awareness-raising quadrant, while financial information, with their rational focus, convince students to purchase. Each quadrant is defined differently, and universities will have to appeal to each section.
March is a big month for universities and colleges. Not only is it the time when the NCAA basketball championships are happening, it’s also quite a telling month for admissions.
There’s a perception that mobile phones are a welcome diversion, rather than a useful tool—something to take the edge off a commute, or to surreptitiously check Facebook during a meeting or lecture.
Being active on social media is a necessity for any group, especially one as big as a university. Universities spend tens of thousands of dollars on branding campaigns not only because identity is so central to the university experience, but because it has such an impact on attracting students and maintaining positive alumni relationships. A
Do you remember the first time you opened the website of a university in which you considered applying? I do. Let me tell you – it’s not a pleasant memory. Among the multitude of menus and vaguely familiar academic terms, I could barely tell if I was opening a website in a known language. This,
University Graduation Brunel University / Flickr / CC BY-NC Social proof can be one of the strongest stimuli for convincing someone to do something. In education marketing, it’s no different. Student and alumni testimonials on your university website are a must have, but they must also be done in authentic ways in order to be
Generating student “leads” for college enrollment is not too different than lead generation for business to business companies. Whether you’re a marketing executive at a B2B company, or a college recruiter, qualified leads are the lifeblood of an institution. Social media often plays an crucial role in the decision-making process of prospective students — early