Higher education is changing. This is evident in what today’s typical student looks like, compared to a couple decades ago. If the word “student” brings visions of someone just past high school age, dividing their time between attending lectures, playing on a sports team and going out for a good time, you would be correct
Higher Education Marketing is constantly evolving and transforming. Every day, marketers discover new ways of attracting, engaging and retaining potential prospects. New technological developments also add to the significant change the industry has seen in recent years. We know that what worked today may not work tomorrow, and thus we strive to optimize our methodology, and
The Higher Education industry is quite dynamic. The month of March was no exception from the rule. From Sweet Briar’s demise to the promising new education startups we saw at SXSWedu, there’s lots to be excited about. Below you can find the articles we loved the most, and which we decided to share. Get all the highlights
Invest time and resources to multiple channel efforts and carefully measure which channel works best in attracting your specific audience. It all boils down to knowing what types of students you want in your institution, where they are in your funnel, and how you can effectively provide the proper content through the proper channel.
In order to get the maximum number of students enrolled, you need to take great care to market your institution effectively. And the first step to better marketing is understanding your buyers’ journey, i.e. your potential students’ journey. To win all of these potential students over, you must speak their language and give them the right content at the right time. Each student’s journey can be mapped into a buyer sales funnel, which will help you better plan your marketing efforts.
Making the list of Top 100 best schools is a source of enormous prestige, and universities battle it out across many criteria to improve their rankings. However, there’s an equally important metric for success—a school’s Google rankings.
If your college or university is interested in enticing a fresh crop of students every year, you’re already looking at basic marketing metrics. To determine how successful your outreach efforts are, you’ll look at page views and unique visitor numbers to see if your word is getting out. Unfortunately, basic marketing metrics like these have shortcomings.
The Content Marketing Matrix is composed of two axes, one moving from emotional to rational, and the other moving from entertaining to inspiring. Fun, highly shareable pieces like quizzes or listicles sit in the emotional and awareness-raising quadrant, while financial information, with their rational focus, convince students to purchase. Each quadrant is defined differently, and universities will have to appeal to each section.
March is a big month for universities and colleges. Not only is it the time when the NCAA basketball championships are happening, it’s also quite a telling month for admissions.
There’s a perception that mobile phones are a welcome diversion, rather than a useful tool—something to take the edge off a commute, or to surreptitiously check Facebook during a meeting or lecture.