^ TOP
SEO and Content Marketing Blog

Category Archives: Marketing For Education

15 Reasons Why You Need to Think Mobile for Your 2018 Admissions Funnel

featured image

We’ve been hearing about the shift to mobile for years now, but are university admission professionals really taking it to heart? Whether or not you’re glued to your own phone, you can’t get through a bus ride, grocery store checkout line or family dinner without someone pulling out their smartphone. When it comes to teens

Use Facebook Data to Shape Your International Student Recruitment Strategy

featured image

Universities lacking the international brand recognition of top tier institutions can build global awareness through Facebook For many universities, international student recruiting is a high priority and the competition for international students has never been more intense. Thankfully, there are so many international students interested in pursuing studies abroad, that every university no matter the size, reputation or ranking can bring

Smartphones: The New Pathway for Recruiting International Students

featured image

As the current academic year has come to a close and high school students around the world finish their school years, it’s time for both recruiters and high school seniors to think about applications for the 2018-19 academic year. While domestic students may drag their feet on applications, international students need to plan ahead. As

Higher Education Marketing: How to Master Your Admissions Funnel

Admission Funnel: Prospective Students

In order to get the maximum number of students enrolled, you need to take great care to market your institution effectively. And the first step to better marketing is understanding your buyers’ journey, i.e. your potential students’ journey. To win all of these potential students over, you must speak their language and give them the right content at the right time. Each student’s journey can be mapped into a buyer sales funnel, which will help you better plan your marketing efforts.

12 Mobile Statistics Every Higher Education Marketer Should Know

featured image

Today’s teenagers are mobile-first internet users. They own a smartphone and they use it a lot. To connect and engage with prospective students, universities need a mobile-first marketing strategy. However, according to research conducted by Google and Hop Online, most universities fail to provide a good mobile web user experience. Accelerated Mobile Pages for Universities

Growth Hack Your Enrollment Funnel

featured image

10 things you can do now to improve results for Fall 2017 Decision day is fast approaching and the pressure is on to meet those enrollment targets. You need to convert those started applicants to completed applicants and accepted applicants to enrolled students. Here are a few easy to implement growth hacking tips to help

Does Your University’s Mobile Website Scare Off Prospective Students?

featured image

Rapid smartphone adoption has changed the way young people find and share information on the internet. Communicating is done via short messages rather than lengthy emails. Reading has been replaced by audio and video. Attention spans are short and patience even shorter. Poor Mobile User Experience Despite the change in user behavior, the majority of

Higher Education Marketing: How to Improve Communication Between Marketing and Admissions

communication between admissions and marketing in universities and colleges

Higher education is changing. This is evident in what today’s typical student looks like, compared to a couple decades ago. If the word “student” brings visions of someone just past high school age, dividing their time between attending lectures, playing on a sports team and going out for a good time, you would be correct

Higher Education Marketing: Best Online Articles of May 2015

featured image

Higher Education Marketing is constantly evolving and transforming. Every day, marketers discover new ways of attracting, engaging and retaining potential prospects. New technological developments also add to the significant change the industry has seen in recent years. We know that what worked today may not work tomorrow, and thus we strive to optimize our methodology, and

Higher Education Marketing: Best Online Articles of March 2015

higher education marketing articles 2015

The Higher Education industry is quite dynamic. The month of March was no exception from the rule. From Sweet Briar’s demise to the promising new education startups we saw at SXSWedu, there’s lots to be excited about. Below you can find the articles we loved the most, and which we decided to share. Get all the highlights

Get open and free feedback on your digital marketing strategy
Thank you for getting in touch with us. We'll respond as soon as possible.

Read our blog for more information and case studies on Content Marketing, SEO Audits, and Google Penalty Recovery.

Best wishes,

Hop Online