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SEO and Content Marketing Blog

Category Archives: Local SEO

Local searches are turning into sales. With an optimized local page, your business can rank high and achieve better visibility and exposure for your business category.

8 Mobile Marketing Tips to Attract B2B Buyers

Mobile marketing has become extremely powerful for consumer marketing, with a huge focus on mobile applications, text messaging, social media, and more. If you’re focusing on B2B, however, you might not think that these tools are nearly as effective.
To help you get started with mobile B2B marketing, here are eight ways you can start attracting buyers immediately.

Gym, Weight Loss, New Skills: How Businesses Can Capitalize on New Year’s Resolutions

Lose weight, exercise more, learn a new skill: these are among the top new year’s resolutions that people make. Below, you can see the search trends for some of these terms in Google and the obvious peaks in January. Unlike in e-commerce, here the season starts after the holidays end. If your business involves fitness, yoga, weight-loss

SEO for Local Businesses 101: Easy Tips to Improve Your Website Now

By now, local businesses know that online traffic is vital for their business. Plumbers, roofers, tilers and contractors know that people read forums and do research online when they need to hire a service provider. This applies to all locally-oriented businesses like hairdressers, wedding photographers, driving instructors, home care, security services and anything else that comes to

Franchise Marketing: SEO, Local, and SEM Tips to Make Your Franchise Famous

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No franchiser wants to see their brand fade into the background. You want your brand to grow and attract new franchisees. And the trick to doing that means treating your franchises like they’re famous. What do we mean? First of all, you want your franchise to be locally famous. Don’t think of it as an extension

SEO for Lawyers: 5 Practical Tips for Improving Your Legal Website

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Lawyers bid the highest in Google Adwords, with cost-per-click (CPC) going above $500 in some cases. That is because optimizing your Legal office website for appearing in free search results can mean a lot for your business, both in terms of cost-saving and new clients. Below we’ve listed 5 major features you need to make sure your website has, even if

The Local and Mobile Search Revolution

In case you haven’t noticed, we’ve entered the age of cyborgs. Okay, your phone may not literally be attached to your hip, but it’s close enough that it’s radically changing the way you search for everything in your life. And for companies that rely on online visibility and advertising, everything is different now too. The ground is

Google My Business Listings 101: How to Get Great User Reviews

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Are you managing your own local business? A hair salon, roofing or draining service, dental clinic or maybe an auto repair shop? If the answer is “yes,” then  read on. The following information might just well determine the future of your business. Here’s one of the most important pieces of advice you’ll ever hear: If you’re not online,

Online Marketing Tips for Local Engineering Contractors (HVAC) [Case Study]

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An energy & HVAC contractor from Denver, Colorado came to us with an exciting and challenging project. They had five different divisions under one roof: HVAC, Energy Audits, Windows & Insulation, Electrical, and Roofing & Solar and wanted to rank organically in the search results for all five divisions within their local business area.

Online Marketing for Law Firms — We’ve Been Featured by The Expert Institute

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We’ve been featured in the latest @TheExpertInst blog post,  10 Best Ways to Market Your Law Firm Online! Joseph O’Neill has compiled a ton of useful expert advice including our thoughts on NAP (name, address,  and phone) and Local SEO. Here is The Expert Institute’s  full list of online marketing recommendations for law firms: Capitalize on Personal Brands Think Locally

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