As specialists in content marketing, we hear a lot of questions from clients. One common one is why they have so little traffic if their site has plenty of content that they add to on a regular basis. If this sounds like you, the short answer is that you’re likely not planning your content well enough.
By now, local businesses know that online traffic is vital for their business. Plumbers, roofers, tilers and contractors know that people read forums and do research online when they need to hire a service provider. This applies to all locally-oriented businesses like hairdressers, wedding photographers, driving instructors, home care, security services and anything else that comes to
As we discussed in part I of our Digital PR DIY series, there are a lot of things which can help you get coverage from reputable media outlets, acquire valuable backlinks and raise your brand’s awareness. Now that you know how to get your content out there, it’s time to look inward and make sure
As a skilled business owner, you’re fully aware of how important it is to rank high on Google’s SERP (search engine results page). The easier it is for people to find about your business, the more visitors you’ll get to your site. More visits equal more sales; sounds simple, right? A higher number of backlinks from
Are you managing your own local business? A hair salon, roofing or draining service, dental clinic or maybe an auto repair shop? If the answer is “yes,” then read on. The following information might just well determine the future of your business. Here’s one of the most important pieces of advice you’ll ever hear: If you’re not online,
Often startups and SMEs do not have the financial or human resources to invest in PR efforts. However, in a digital space saturated with information, it is vital to create trust and establish and nurture relationships. If you find yourself in this situation, you can still connect with industry leaders and boost your brand’s image