Do you ever wonder how the social media giants that most of us use every day got to the top of the food chain? It may seem as simple as the right idea at the right time, but there’s a whole lot more to their success than just the initial idea. It takes a lot
Higher Education Marketing is constantly evolving and transforming. Every day, marketers discover new ways of attracting, engaging and retaining potential prospects. New technological developments also add to the significant change the industry has seen in recent years. We know that what worked today may not work tomorrow, and thus we strive to optimize our methodology, and
Woo-hoo! Today we published our first video-talk about Content Marketing. Eric Halsey, one of our content marketing experts, explains some tricks of the trade, suitable for both professionals and beginners. Here’s the video, and below it you can find the full transcript. Huge thanks to the team that produced the video: Eric Halsey for acting
“Clients sign up for SEO and Content Marketing services, but it is web traffic that they are interested in.” Digital Marketing agencies need to keep this goal in mind and adjust their strategies to it. The quote is a mantra we’ve come up with, based on years of experience, and reminding ourselves of it with every new client
The other day I was riding the bus and listening to a podcast, my usual morning ritual, when something I heard caught my attention. The New York Public Radio podcast On the Media was interviewing noted media critic Jeff Jarvis about the future of journalism and things began to sound very familiar. “We have to stop
We’ve been featured in the latest @TheExpertInst blog post, 10 Best Ways to Market Your Law Firm Online! Joseph O’Neill has compiled a ton of useful expert advice including our thoughts on NAP (name, address, and phone) and Local SEO. Here is The Expert Institute’s full list of online marketing recommendations for law firms: Capitalize on Personal Brands Think Locally
It’s complex. It’s mysterious. Its death has been loudly proclaimed many times over. Am I talking about love? Yes! Love… and guest blogging.
So whether you’re new to guest blogging or a seasoned professional, there’s no better time than Valentine’s Day to explore the mysterious depths of the ancient art of courtship.
Regardless of what some people may say, SEO has always been about content. Good SEO has never been about buying links and taking part in link schemes, about keyword stuffing and computer generated or thin content. And it’s not about hiding text and showing search bots one thing, while taking people to another page, either. From the
Some think guest blogging is dead, but the experts agree it’s just reaching a new level. Find out how it’s changed to master the new art of guest blogging!
A 60-90 second video can easily quadruple your conversion rate and sales, greatly improving ROI. Additionally, with modern technologies and social media evolving, it’s now much cheaper to create motion footage with great impact and reach.