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SEO and Content Marketing Blog

Category Archives: Content Marketing

Higher Education Marketing: Best Online Articles of May 2015

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Higher Education Marketing is constantly evolving and transforming. Every day, marketers discover new ways of attracting, engaging and retaining potential prospects. New technological developments also add to the significant change the industry has seen in recent years. We know that what worked today may not work tomorrow, and thus we strive to optimize our methodology, and

Video: How to Do Content Marketing like a Pro!

content marketing tips from hop online and eric halsey

Woo-hoo! Today we published our first video-talk about Content Marketing. Eric Halsey, one of our content marketing experts, explains some tricks of the trade, suitable for both professionals and beginners. Here’s the video, and below it you can find the full transcript. Huge thanks to the team that produced the video: Eric Halsey for acting

SEO and Content Marketing: The Sophisticated Process to Web Traffic Increase

seo and content marketing for web traffic increase

“Clients sign up for SEO and Content Marketing services, but it is web traffic that they are interested in.” Digital Marketing agencies need to keep this goal in mind and adjust their strategies to it. The quote is a mantra we’ve come up with, based on years of experience, and reminding ourselves of it with every new client

SEO and Content Marketing: New Essentials for Journalism

newspapers, seo and content marketing

The other day I was riding the bus and listening to a podcast, my usual morning ritual, when something I heard caught my attention. The New York Public Radio podcast On the Media was interviewing noted media critic Jeff Jarvis about the future of journalism and things began to sound very familiar. “We have to stop

Online Marketing for Law Firms — We’ve Been Featured by The Expert Institute

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We’ve been featured in the latest @TheExpertInst blog post,  10 Best Ways to Market Your Law Firm Online! Joseph O’Neill has compiled a ton of useful expert advice including our thoughts on NAP (name, address,  and phone) and Local SEO. Here is The Expert Institute’s  full list of online marketing recommendations for law firms: Capitalize on Personal Brands Think Locally

Our Valentine’s Day Gift to You: A Guide to Life, Love, and Guest Blogging

Happy Valentine's Day!

It’s complex. It’s mysterious. Its death has been loudly proclaimed many times over. Am I talking about love? Yes! Love… and guest blogging.
So whether you’re new to guest blogging or a seasoned professional, there’s no better time than Valentine’s Day to explore the mysterious depths of the ancient art of courtship.

SEO and Content Marketing Synergy for Online Success

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Regardless of what some people may say, SEO has always been about content. Good SEO has never been about buying links and taking part in link schemes, about keyword stuffing and computer generated or thin content. And it’s not about hiding text and showing search bots one thing, while taking people to another page, either. From the

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Hop Online