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SEO and Content Marketing Blog

Category Archives: Case Studies

Online Marketing Tips for Local Engineering Contractors (HVAC) [Case Study]

online marketing local contractors

An energy & HVAC contractor from Denver, Colorado came to us with an exciting and challenging project. They had five different divisions under one roof: HVAC, Energy Audits, Windows & Insulation, Electrical, and Roofing & Solar and wanted to rank organically in the search results for all five divisions within their local business area.

B2B and B2C E-commerce Case Studies — SEO, Content Marketing and CRO

ecommerce content marketing case studies

E-commerce sites experience the most fierce competition on the Internet. That’s why finding ways to increase e-store website traffic and search engine rankings are always on any online shop owner’s or marketeer’s mind. And with good reason. From link building and targeted ads, to user experience and SEO, there’s an overwhelming number of strategies out there. So how do

Helping Canadian Startup Zillidy Achieve Lift-off

Zillidy — a Toronto-based startup founded by Steven Uster in 2012 — is pioneering personal asset lending in Canada. Small businesses and individuals throughout Canada that are seeking short-term cash loans are replacing their banks with Zillidy. What makes Zillidy so unique is that borrowers post personal assets such as jewelry or fine art as

Using Content Marketing to Drive Student Applications

The American Institute of Medical Sciences & Education (AIMS College) is one of the United State’s premiere training colleges for Allied Healthcare professionals. Located in New Jersey, the college draws a diverse mix of students from throughout the US and internationally. AIMS graduates go on to fill critical technical and administrative jobs in hospitals and

Recovery from Google Penalty – JW Surety Bonds Case Study

JW Surety Bonds is the largest provider of surety bonds in the United States. Surety bonds are required forms of insurance that must be purchased and “posted” by professionals seeking state operating licenses as well as by contractors performing large projects. Challenge Mike and Eric Weisbrot initially sought assistance in improving the website’s on-page SEO

Content marketing for Educational institution [with extras]

Results: 220% Growth in Non-branded Keyword Traffic for 6 months, 100% Growth in Facebook Fans for 4 months Back in October 2012 we started working on a new project – content marketing for an educational institution. We promised an article each week as well as social media management. And we expected non-branded traffic growth. Content

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