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SEO and Content Marketing Blog

Does Your University’s Mobile Website Scare Off Prospective Students?

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Rapid smartphone adoption has changed the way young people find and share information on the internet. Communicating is done via short messages rather than lengthy emails. Reading has been replaced by audio and video. Attention spans are short and patience even shorter. Poor Mobile User Experience Despite the change in user behavior, the majority of

How to Create a Viral Video Marketing Campaign

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Okay, we have to start with an admission. There is no perfect formula for going viral. That’s it, nothing we can do about that. But what we can do is help you go viral with some of our best tips and ideas for breaking through and achieving viral video marketing success! 1. Know Your Audience

Why Aren’t You Using Video Marketing Yet?

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I can’t remember the last time the results of a quick marketing experiment really shocked me. But recently, that’s precisely what happened. A colleague tried throwing together some video tweets and doing paid promotion for them on twitter. Without much effort we had gotten a $0.01 cost per click and a 7.28% response rate. That

Ecommerce Sites: Which Platforms Should I Use?

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Take it from someone who’s made the mistake, do not build your website on the wrong platform. The amount of time required to solve any issues and optimize the site in the future is only going to get bigger and bigger. As with most things in life, that goes double when money is involved. So

8 Mobile Marketing Tips to Attract B2B Buyers

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Mobile marketing has become extremely powerful for consumer marketing, with a huge focus on mobile applications, text messaging, social media, and more. If you’re focusing on B2B, however, you might not think that these tools are nearly as effective.
To help you get started with mobile B2B marketing, here are eight ways you can start attracting buyers immediately.

Everything You Need To Be A Social Media Rockstar

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An infographic that shows you key strategies for today’s largest platforms: Facebook, Twitter, Pinterest, Instagram, and YouTube; the best times and days to post your content for maximum reach; images sizing guides; keyboard shortcuts; crucial tools; how to write irresistible headlines and more.

Top 10 Speakers to Check Out at Webit Sofia 2016

Top Speakers to Check Out at Webit Sofia 2016

There’s a lot to be said about the upcoming Webit conference in Sofia this April 18-20th (we should know, we’ve already said plenty). One aspect we’re particularly enthusiastic about this year is the speaker list. To put it bluntly, it’s star studded. And not with the kind of stars who have nothing to say — a veritable who’s who of the worlds of technology, finance, marketing, and startups will be sharing their knowledge and insights.

Panda’s Entry into Google’s Core Algorithm Explained

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Ever since it was first rolled out in February 2011, Google’s Panda has been influencing search results with an emphasis on favoring high quality content over thin and low quality content. A pro tip from Hop Online: don’t read everything out there about Panda. It’s unlikely you’ll ever get through it. And as with most

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