SEO and Content Marketing Blog

15 Reasons Why You Need to Think Mobile for Your 2018 Admissions Funnel

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We’ve been hearing about the shift to mobile for years now, but are university admission professionals really taking it to heart? Whether or not you’re glued to your own phone, you can’t get through a bus ride, grocery store checkout line or family dinner without someone pulling out their smartphone. When it comes to teens

Use Facebook Data to Shape Your International Student Recruitment Strategy

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Universities lacking the international brand recognition of top tier institutions can build global awareness through Facebook For many universities, international student recruiting is a high priority and the competition for international students has never been more intense. Thankfully, there are so many international students interested in pursuing studies abroad, that every university no matter the size, reputation or ranking can bring

Smartphones: The New Pathway for Recruiting International Students

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As the current academic year has come to a close and high school students around the world finish their school years, it’s time for both recruiters and high school seniors to think about applications for the 2018-19 academic year. While domestic students may drag their feet on applications, international students need to plan ahead. As

Higher Education Marketing: How to Master Your Admissions Funnel

Admission Funnel: Prospective Students

In order to get the maximum number of students enrolled, you need to take great care to market your institution effectively. And the first step to better marketing is understanding your buyers’ journey, i.e. your potential students’ journey. To win all of these potential students over, you must speak their language and give them the right content at the right time. Each student’s journey can be mapped into a buyer sales funnel, which will help you better plan your marketing efforts.

12 Mobile Statistics Every Higher Education Marketer Should Know

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Today’s teenagers are mobile-first internet users. They own a smartphone and they use it a lot. To connect and engage with prospective students, universities need a mobile-first marketing strategy. However, according to research conducted by Google and Hop Online, most universities fail to provide a good mobile web user experience. Accelerated Mobile Pages for Universities

Growth Hack Your Enrollment Funnel

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10 things you can do now to improve results for Fall 2017 Decision day is fast approaching and the pressure is on to meet those enrollment targets. You need to convert those started applicants to completed applicants and accepted applicants to enrolled students. Here are a few easy to implement growth hacking tips to help

Does Your University’s Mobile Website Scare Off Prospective Students?

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Rapid smartphone adoption has changed the way young people find and share information on the internet. Communicating is done via short messages rather than lengthy emails. Reading has been replaced by audio and video. Attention spans are short and patience even shorter. Poor Mobile User Experience Despite the change in user behavior, the majority of

How to Create a Viral Video Marketing Campaign


Okay, we have to start with an admission. There is no perfect formula for going viral. That’s it, nothing we can do about that. But what we can do is help you go viral with some of our best tips and ideas for breaking through and achieving viral video marketing success! 1. Know Your Audience

Why Aren’t You Using Video Marketing Yet?


I can’t remember the last time the results of a quick marketing experiment really shocked me. But recently, that’s precisely what happened. A colleague tried throwing together some video tweets and doing paid promotion for them on twitter. Without much effort we had gotten a $0.01 cost per click and a 7.28% response rate. That

Ecommerce Sites: Which Platforms Should I Use?


Take it from someone who’s made the mistake, do not build your website on the wrong platform. The amount of time required to solve any issues and optimize the site in the future is only going to get bigger and bigger. As with most things in life, that goes double when money is involved. So

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