What we do Increase your profitability
We do Search Engine Optimization (SEO) that puts content marketing at the core.

Following the releases of Panda & Penguin -- major updates to Google’s algorithm that greatly weakened the impact of past SEO tactics -- long-term success with SEO going forward depends on quality content that wins editorial endorsement from many sources.
Given this industry shift, we focus on great content and lasting online relationships. We consider SEO less an activity and more a positive outcome from a holistic Inbound Marketing process.

... And Why We Do It

We’re in business to build long-term trusting relationships, and to help promote awesome products and services that we believe in.
We will treat your brand as our own.
Free site consultation All great client relationships start with an open, honest and free-flowing conversation about your website’s ability to support the company’s goals. We’ve seen and worked with a lot of websites, and often we can quickly spot issues and give you great advice that will save you tons of time and stress.

We’re happy to offer this advice during our first meeting with no expectation of getting paid. It’s our way of contributing to a better Internet and spreading our knowledge in a positive way.
Free consultation
SEO audit
SEO site audit The fundamentals of on-page SEO have not changed much. It basically comes down to two rules: (1) Don’t waste Google’s time & (2) Match content on the page with the intent of the searcher.

Sites that want to rank well must have accessible, well-structured and unique content that is aligned with the keyword phrases that their customers type into Google.

Sounds easy enough, yet many sites struggle to get these basics right.

Our SEO audit provides an exhaustive review of the strengths, weaknesses, opportunities and threats associated with all on-site SEO factors. This detailed report provides specific and prioritized recommendations for action that can be taken by both your technical and marketing teams.
SEO audit
Link audit Do your backlinks appear ‘natural’ enough? It may not have have mattered much before 2012, but it sure does now.

Using industry-leading tools and our big brains, we take a deep dive into your inbound link profile, investigating things like link type mix, anchor text distribution, IP diversity, bad neighborhoods and more.

The goals of our link audit report are to diagnose overall health, assess the risk of future penalty, prioritize live links by value, and establish a sound strategy for ethical link acquisition moving forward. We also research the link profiles of your top competitors, uncovering the strategies that give them an apparent competitive advantage.
Link audit
Google penalty assistance
Google penalty assistance Hit by Panda? Penguin? Both? Not quite sure? Sometimes the answer is obvious, other times it’s more subtle.

Our team can spot the penalty(ies) & help get your site on the road to recovery. If Penguin, we will manage the process of identifying, removing and disavowing toxic links. If Panda, we will take the proper steps to address duplicate and low-quality content through specific technical steps and/or copywriting solutions.
Google penalty assistance
Content marketing Content marketing has emerged as the definitive strategy for off-page SEO. Google has made it plainly clear: brands must publish -- and publish often -- in order to earn organic search traffic over the long-term.

But it’s more than just cranking out content. The content must be produced by real people who know their stuff (known as authorship) and be endorsed by other real people. And an identifiable community should surround and support the content and brand. It’s here where social media has merged permanently with SEO.

Your dedicated content marketing team -- consisting of a content creator, outreach coordinator and project manager -- will collaborate closely with you to plan, produce & promote effective content. We measure content effectiveness by social shares, earned links, and ultimately by its contribution to your site’s profitability.
Paid search (PPC) management Paid search delivers a highly controlled return on investment as well as critical data that can inform other online marketing activities. The better it’s managed, the higher the ROI. As a Certified Google AdWords Partner and AdWords Certified Trainer, we know how to optimize PPC campaigns to give clients the highest number of qualified conversions within their budgets. We also use keyword conversion data to make smarter decisions about SEO and content marketing.
Local SEO Any business with a physical location that thrives on customers walking through the door (and walking out happy) needs to consider how they are found on local search results (the ones with a map on the first page). We can help create, claim and optimize your Google Plus Local page. After that, top ranking on maps results requires citation building, customer review acquisition and several other on and off-site optimization steps. From A-G, we get local.
How we work
We start with a personal meeting or call in order to understand your project and unique SEO needs
We kick-off most projects by addressing all improvement factors that are under the client's control
By tracking predefined KPIs frequently, we are able to adapt quickly and replicate success
Next, we create a specfic proposal and SEO strategy for your business, complete with goals and KPIs
Our ongoing off-site SEO consists mainly of earning online endorsements for well targeted and effective content
“Hop Online has been a valuable partner for us. They provide a professional service and great value. Being a start-up, we don't have a large budget like many of our competitors, and HopOnline was able to work within our budget and deliver solid results that helped grow our business.”

Brian Hager, Tradesparq
Our goals with every project are to strengthen online brands and to demonstrate consistent, positive ROI to clients, month in and month out.

Our work is transparent, ethical (white-hat in SEO-speak), collaborative and adaptive.

We work side-by-side with clients and hiring us means rolling up your sleeves with us in order to get stuff done.
Who we are
  • Anastasia Alpaticova Chief Operations Officer
    Anastasia is a marketing professional with over 10 years of experience spanning such sectors as telecommunications, media & publishing, wine making, NGOs and executive search. Born in Ukraine and grown up in Moldova, she has extensively travelled across Europe, North America and Africa, with longer stays in North Africa, Hungary and the US. Anastasia is now living in Sofia, Bulgaria for her love of the Rila lakes, delicious food and passionate Balkan spirit. She speaks fluent English, Bulgarian, Russian and Romanian.
  • Bianca Banova Content Creator
    Bianca holds a degree in Media & Communications from the University of Aarhus, Denmark and has experience in content creation, journalism and Internet marketing. She's lived and worked in Denmark, Amsterdam and the United States and has a passion for mathematics, philosophy, marine biology and astrophysics. An animals rights activist, her two loves in life are swimming and taking long walks with her snowy-white husky dog Anuk.
  • Boyan Stoyanov SEM Specialist
    Boyan's main focus is on PPC, where he manages tens of thousands of keywords across Google, Bing and Yahoo. His work covers three languages: English, German and Bulgarian. If you have questions about how to kick your ROIs up a notch, Boyan is the guy to ask. Boyan loves science, literature, history and theology. Most of his free time he spends with friends in the city or wandering in the wild. He has lived and studied two years in Germany, then back in Bulgaria he worked as a technical assistant at Bulgarian Academy of Sciences.
  • Daniela Penkova SEO specialist
    Daniela has been working as SEO specialist since 2004. Before joining Hop Online, she implemented Search Engine Optimization strategies across several websites, gaining a wealth of experience in developing and implementing internet marketing strategies, performing organic SEO activities such as ranking analysis, competitive market research, external link building and delivering the strategy for the client`s business. Daniela is a wife, a mother, and she shares her experience as a parent in her personal blog.
  • Denislava Simeonova Project Manager
    Denislava is an experienced project manager, events producer, community builder and passionate writer in the field of career development and women empowerment. She holds three Master's degrees in International Relations, European integration and Career Consulting. She is a crew member of TEDxMladostWomen - the first independently organized TEDx event in Bulgaria with focus on women, their ideas, causes and achievements. Denislava currently lives in Sofia with her husband and two sons.
  • Gabriel Hershman Content Editor
    Born and raised in London, lived in Portugal and got married in Bulgaria - Gabriel is an experienced writer and editor, as well as an accomplished author. He holds a degree in Political Science from University of London and is the most frequent visitor of theatre plays and film screenings. Before joining Hop Online Gabriel worked as a senior editor for Sofia Echo newspaper. He currently lives in Bulgaria with his wife and two children - David and Natalie.
  • Ina Karadzhova Creative Director
    Ina is a multifaceted creative professional with 10+ years of experience in Graphic Design, Digital Marketing, Content Management and Art Direction. She holds a MFA in Textile from the National Art Academy of Sofia. Ina's lived mostly in Chicago, USA and travelled a lot, making friends on 5 continents and exploring the depths of Philosophy, Astrology, Tribal Art, Creative Writing and Painting. Her artworks - oil, acrylic, silk painting, mosaic, fiber art, glass art can be seen here.
  • Ivan Petkov Content Creator
    Ivan has worked as a translator and editor at a publishing house before joining the Content creation team at Hop Online. He has studied Philosophy in Sofia, Bulgaria and Cultural studies in Copenhagen, Denmark and says that his studies prove to be quite useful when it comes to creating interesting content. He is really ardent about Capoeira and uses a lot of his free time on practicing.
  • Kalina Petkova Outreach Coordinator
    Kalina is a cultural enthusiast with an interest and passion for social media. She enjoys connecting people and ideas and has worked for various organizations and NGO's in Germany, Ecuador, the U.K. and her native Bulgaria. Kalina is keen about trying out new things and her most recent interest is in skateboarding and the culture related to it.
  • Kate Ivanova Project Manager
    Kate manages our Content Marketing projects. She has over 7 years of experience in Web Marketing, SEO and PPC management. In her spare time she loves to explore nearby mountains and rural villages with her husband and young daughter. She practices Yoga daily.
  • Milena Arabadjieva Outreach Coordinator
    Milena began her career as a journalist and later discovered online marketing and social media. She puts heart & passion into everything she touches. In her free time she rides horses and is an active member of Baga-Tur Protobulgarian Survival School.
  • Mitko Ivanov SEO specialist
    Mitko's interest in internet marketing has been increasing over the years and he has always welcomed a chance to learn from top notch internet marketers about on-page and off-page SEO. Recently, he was involved in studying and applying advanced SEM methods and testing paid mobile traffic for WAP and Smart mobile devices. In his free time, he likes going out with his friends and discussing affiliate marketing and Formula 1. Some people say that he has a peculiar sense of humor, but he has always denied this.
  • Paris Childress CEO & Founder
    Paris's foray into Internet marketing began in 2003, and since then has spanned numerous projects in countries that include U.S., China, Turkey, Bulgaria and Romania. Paris founded Hop Online with the aim of aggregating the Bulgaria talent potential and establishing a highly qualified search and social marketing outpost in the region. So far, so good. Paris is a proud native of New Orleans and currently lives in Sofia, Bulgaria with his lovely wife, Kamelia, and daughter, Raya. Frequent excursions into and around the majestic mountains and small villages of Bulgaria keep him well-balanced.
  • Rosen Stoyanov Lead Code Hacker
    Rosen has over 5 years of experience in programming & web development (Java, Ruby, PHP, JavaScript, HTML, CSS). His fascination with technology started at a very early age, but it can't stop him from playing a game or two everytime he walks past a basketball court. He still hasn't travelled in the vast world outside of Bulgaria, because he wants to explore his beautiful home country first.
  • Sabina Panayotova Outreach Coordinator
    Sabina is an outspoken Bulgarian blogger and online influencer.With a bachelor's degree and Political Science and a Master’s in Media, Communications turned out to be an anticipated sphere of professional development. Combined with her passion for the Internet this led her to being the social media expert she is today.Sabina speaks English and Italian, strongly advocates animal rights, has two adopted pets and practices photography as her hobby.
  • Stanislav Dimitrov Head of Search
    Stan is a SEO specialist, PPC manager and social media enthusiast with passion for marketing and travel. He has 7 years of professional experience in search marketing, serving such clients as Nokia, UNICEF, Holiday Inn, Avon, Konika Minolta and Dbank. Stan has lived in London, Dublin and Helsinki and has clearly adapted to the lower end of the temperature scale. He's a desperate Liverpool FC supporter and a regular Sunday team player.
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